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Jose Mendez and Studio Output create dancing gif characters for BBC Radio 1's Big Weekend
// It's Nice That
Studio Output has worked with illustrator Jose Mendez to create a social-first campaign of gifs for BBC Radio 1's Big Weekend. The gifs show a perpetually dancing group of characters, including a hot dog in sunglasses and an ice cream in trainers, as well as human festival-goers. These characters pop up in other promotional artwork for the event, including print and online still adverts and an animation. The campaign imagery largely follows a vivid blue and pink colour scheme with flashes of pattern, which Studio Output describes as "chaotic, ever-changing mash-up of assets that burst with energy."
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