Thursday, January 14, 2016

Clerkenwell Design Week unveils new visual identity [feedly]

Clerkenwell Design Week unveils new visual identity
// It's Nice That


London design event Clerkenwell Design Week has unveiled a new visual identity, created by Studio Parallel. "We feel that it's the right time for a change in design direction," says the agency's creative director Paul Fox. "We worked to achieve the right balance to add a new visual narrative, and still make it instantly recognisable as Clerkenwell Design Week to the audience." Set designer Kei Yoshino and photographer Lydia Whitmore worked on the campaign with the agency, creating five thematic images in total. The event's signature magenta colour palette was retained from previous years.

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