Wednesday, July 15, 2015

Sunshine takes on mammoth task of branding Roald Dahl [feedly]



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Sunshine takes on mammoth task of branding Roald Dahl
// It's Nice That

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How on earth do you approach rebranding one of the most famous and best loved children's authors out there? When agency Sunshine was tasked with rebranding Roald Dahl, they took the smart approach of doing as he or his characters might, with a playful colour palette including "Willy Wonka Purple" and "Enormous Crocodile Green."

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