Wednesday, September 28, 2016

The Simple Guide to Designing an Effective Product Label [Infographic] [feedly]

The Simple Guide to Designing an Effective Product Label [Infographic]
// Print Magazine

Special Advertising Note: The following sponsored content is brought to you courtesy of FastLabels, one of PRINT's trusted partners. 

If you want your chosen graphic designer to create a product label that's both well-designed and highly-effective at converting prospective customers to actual customers, you're going to have to get stuck in and help.

Why? Well, while your graphic designer might be perfectly capable of designing a great-looking label, this doesn't guarantee that it'll be good at its job – therefore, you need to do the "pre-design" stage yourself.

This will involve:

  • Researching your competitors
  • Researching the target market/demographic
  • Building an informational hierarchy
  • Pre-deciding the correct material/shape/size for the label

For most entrepreneurs, the first two stages of the process are probably already complete, but you need to make sure that you pass along this information to your chosen designer. It's important that he/she knows which brands you're competing with, what their product(s) look like, and exactly who you're targeting (e.g. men aged 30-50 who have recently taken up golf) – your designer will be able to create a much more effective label if they know this information.

Next, you need to create an "informational hierarchy", which means deciding exactly what pieces of information need to be present on the finished label, and the respective importance of each one. This will help your designer to give prominence to the right things.

Finally, you need to decide upon a material, shape and size for your label. There's a tonne of different options here (just browse this page and you'll soon see just how many, but this really needs to be decided upon before getting in touch with your design.

Sound a bit complex? You might benefit from the infographic (below) created by UK label printing company FastLabels which serves as an in-depth guide to the process:


The post The Simple Guide to Designing an Effective Product Label [Infographic] appeared first on Print Magazine.


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Molly Egan’s Vibrant Illustrations

Old Books Find a New Life with Molly Egan's Vibrant Illustrations

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NormanRockwellMuseum (@NRockwellMuseum)
Norman Rockwell's 'Four Freedoms' hold court across Massachusetts:… via @BerkshireEagle

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Thursday, September 8, 2016

Kyuong Hwan Kim (Tahra Art) [feedly]

Kyuong Hwan Kim (Tahra Art)
// lines and colors

Kyuong Hwan Kim (Tahra Art)
Kyuong Hwan Kim is a Korean concept artist and illustrator, who works under the name of Tahra Art.

Kyuong Hwan's work is something of a mixed bag for me. Some of it falls under the heading of fairly typical anime influenced pin-up art, an insular style that is overly abundant these days, while other pieces are far more interesting, original and imaginative.

I think the latter make it worth wading through the others in search of the more compelling work. I particularly enjoy his pieces in the vein of fairy tales or children's stories, which are often rich with texture and detail.

There is a collection of his work, Tahra Art, that was published in 2013; reviewed here on Parka Blogs.

[Via Eric Orchard]

[Note some of the linked sites contain images that should be considered NSFW.]



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Teaching certainty [feedly]

Teaching certainty
// Seth Godin's Blog on marketing, tribes and respect

Here's how we've organized traditional schooling:

You're certain to have these classes tomorrow.

The class will certainly follow the syllabus.

There will certainly be a test.

If you do well on the test, you will certainly go on to the next year.

If you do well on the other test, you'll certainly get to go to a famous college.

After you repeat these steps obediently for more than ten years, there will be a placement office, where there will certainly be a job ready for you, with fixed hours and a career path.

People telling you what to do, and when you respond by reciting the notes you took, people rewarding you.


We've trained people to be certain for years, and then launch them into a culture and an economy where relying on certainty does us almost no good at all.

Broken-field running, free range kids, the passionate desire to pick yourself—that seems like a more robust and resilient way to prepare, doesn't it? Who's teaching you what to do when the certain thing doesn't happen?

PS Stop Stealing Dreams is now on Medium. Welcome back to school.



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Tuesday, September 6, 2016

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Haggard Hawks Words (@HaggardHawks)
To PERTOLERATE is to endure or see something through to its conclusion.

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Monday, September 5, 2016